Recently I was approached on Flickr by Wendy, the picture representative for a lifestyle magazine called The Robb Report. She found my image of the Seattle Space Needle and wanted to use it for the cover of their magazine. Having never dealt with this sort of thing before I was both excited and nervous. Luckily Wendy was very easy to work with : we agreed on a price and photo credit options and I sent her a high-res TIFF. A few weeks later I received the cover and a PDF of a magazine!
While setting a price for your photos for the first time can be a little daunting, there are lots of resources just a Google away. Photog forums are *full* of advice and opinions, so soak it up and choose for yourself what price you want to go for. It doesn’t hurt to put the exact usage allowances in the email, if you’re not specifically signing a contract, so you can go back and reference if things get weird.
Ultimately it’s up to you how much you think your photo is worth, and how important it is for you to get the exposure something like this will bring. If you’re a professional photographer, or aspire to be one, you have to take into account things like print run, cost of publication, budget of publication, and whether or not your photograph could easily be replaced with something from Getty Images.
I’m honored that this specific publication decided to use my photo. Thanks very much to Wendy and The Robb Report for making things easy on me the first time around!