Type-F Survival Guide

On January 27, 2012, in Video, by jeremylk

Type-F is a Tyra Banks branded beauty and fash­ion site fea­tur­ing, among other things, video “tips for camp­ing, sport­ing events, and more style sit­u­a­tions”. Branded their “Sur­vival Guide”, it’s an ongo­ing series of videos that went live today, and that I was was an edi­tor on.


What is typeF’s Sur­vival Guide? — pow­ered by typef.com

Unlike other projects I’ve worked on, I had vir­tu­ally zero cre­ative license with this. I came in to take the rough cuts and assem­ble them with alpha-channel graph­ics. I also mixed sound for most of the videos cur­rently fea­tured here, which included some fancy EQ and Altiverb set­tings to get some audio recorded in a car to match the big-room sound of the set they did most of the work on. It was all mostly a case of “make this look and sound as good as humanly pos­si­ble with the time we’ve got”.

Not hav­ing cre­ative license doesn’t mean it wasn’t a lit­tle fun. I really like all the swoops and fast pace of the whole thing. This is def­i­nitely the most up-to-date com­mer­cial thing I’ve had the plea­sure of work­ing on, and I cer­tainly wouldn’t mind doing more.

There will be more of these released over the next few months. If this is your thing, stay cur­rent @ typef.com/featured-videos/survival-guide/.
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